Retail Interior | Icebreaker TOUCH LAB | Portland | Parsonson Architects

Icebreaker is a young and innovative Wellington clothing company who sell their products worldwide.

Icebreaker's USA head office is located in Portland, Oregon and this store showcases the brand. Located on a busy pedestrian corner, a ribbon of carpet was treated as an extension of the public space of the city to connect the two street levels together. The twisted carpet loop offers a changing relationship as people move through the space and provides a sense of inhabitation and interaction.....more
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